In an age where digital messages flood our inboxes, the tactile experience of receiving something we can hold in our hands stands out. Studies show that handwritten mail leads to a 27% greater brand recall than digital interactions. Imagine the impact of something so personal in this fast-paced, digital world!
The benefits of handwritten letters aren’t just anecdotal either; research backs it up. In fact, 94% of people open, read, or save their mail, and 70% say that receiving mail from a company leaves them with a better impression of that brand. This is why handwritten letters are a valuable addition to any lead generation strategy. Here are ten compelling reasons why you should incorporate handwritten letters into your direct mail campaigns:
1. They Get Opened and Read
In today's noisy digital landscape, cutting through the clutter can be challenging, especially with email marketing. People receive fewer physical letters these days, and as a result, they give mail more attention. According to Royal Mail and a US Postal study, 65% of people focus more on posted mail. Over 90% of those who receive handwritten mail will open and read it, making it one of the most effective forms of marketing.
2. They Drive Higher Response Rates
Effective marketing hinges on response rates, and handwritten letter services have proven to deliver impressive results. While a “good” response rate for email marketing is around 10%, handwritten letters typically boost response rates three times higher at about 30%. One major retailer even reported a 50% increase in response rates after using handwritten letters!
3. They’re Personal
Handwritten letters stand out because they’re inherently personal. Unlike emails, which can feel impersonal, a handwritten letter carries the warmth and emotion of the sender. The process of physically writing the letter creates a deeper emotional connection, making it the ultimate form of one-to-one communication.
4. They’re Unexpected
It might be a nice surprise to receive a letter written by hand. The element of surprise adds a sense of joy and excitement, leading to a memorable experience. This “surprise and delight” factor often results in a stronger emotional connection with the recipient.
5. They Last Longer
Studies by Royal Mail show that 45% of mail stays in the home for over four weeks, and it is often reread multiple times. This contrasts sharply with emails, which are easily forgotten or deleted. Handwritten letters stay in the recipient's environment, continuing to deliver your message long after it’s been received.
6. They Get Shared
Approximately 15% of recipients will share their mail with others, whether it’s the content itself that piques interest or the simple joy of receiving something special. This sharing helps keep your message alive in the minds of multiple people.
7. They Drive Website Traffic
Handwritten mail is not just a way to engage recipients; it is able to pressure action additionally. According to Royal Mail, 25% of UK adults made a purchase or donation after receiving junk mail, and 41% searched online
for more statistics. This provides a huge opportunity for online entrepreneurs to harness the energy of unsolicited mail.
8. They’re Trusted
Traditional mail enjoys a high level of trust, with 87% of people viewing it as credible. In contrast, the rise in online and email scams has led many consumers to view digital messages with suspicion. This trust in physical mail, especially handwritten notes, helps build a more positive relationship with your audience.
9. They Offer Creative Opportunities
Handwritten letter services provide limitless opportunities for creativity. Unlike email, which is constrained by digital templates, you can experiment with different stationery, materials, and unique presentation styles. For example, the Bank of New Zealand once sent shredded cash to potential customers to demonstrate the wastefulness of other banks, resulting in a 13% increase in inquiries.
10. They’re Easier Than You Think
You might assume that sending handwritten letters to hundreds of people seems like a not possible venture, however, it’s no longer. Direct mail services provide a solution by turning in 100% real robotically handwritten letters. This allows you to ship large volumes of customized letters with a minimum attempt to your component, giving you the advantage of handwritten mail without the time commitment.
Why Don’t More People Use Handwritten Letters?
Despite all their blessings, there are two primary reasons why some companies avoid handwritten letters:
They’re Time-Consuming Handwriting letters in bulk can be a sizable time dedication. In today’s fast-paced commercial enterprise world, finding the time to handwrite hundreds of letters can also seem impossible.
They’re Expensive Handwriting and sending letters may be pricey. In addition to the time investment, you’ll want to buy stationery and stamps, adding to the overall cost. For larger campaigns, this could end up prohibitively high priced.
In the end, at the same time as handwritten letters may additionally seem like luxurious and time-eating funding, their effectiveness in developing meaningful connections with capability clients is plain. With gear like Pioneer Direct Marketing, you may harness the power of handwritten mail without the trouble, making it a useful tool for your 2024 marketing method.
